Website Maintenance
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Regular maintenance pays off
There’s more to website management than you might think. Whether your website has been built on WordPress, Squarespace or some other platform, the developers are constantly evolving and creating new software and plugins to help their users get more benefit out of their product, so checking for new updates is a weekly task that it’s important to get done.
It’s also good practice to back up and store a version of your site in case disaster strikes, ensure any forms work properly and that there are no broken links and clean up and fix 404 errors or bugs. Things like slow loading speed can also frustrate your customers and clients, so any issues that are slowing down your site need to be resolved.
A good website management team will also advise you on what new content you need to create in order to encourage more traffic to your site and will use analytics on a regular basis to determine what pages are working well for you and what pages need some attention.
Beyond that, there are trivial things that need to be done quarterly or annually that can often be overlooked – things like changing dates to reflect the current year, renewing the domain, tidying up or archiving out of date content and deleting old email addresses.
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