Google Business Profile

Google Business Profile is an underrated free online resource that many businesses overlook when it comes to defining their digital marketing strategy. At its most fundamental level, it’s a business directory tool that offers you a way of ensuring your company or organisation has a web presence across Google – both in Google’s search results and also in Google Maps. For some businesses that either don’t want or don’t need a website, Google Business Profile is a really effective way of giving you a web presence, allowing potential prospects and customers to find you easily.