Do you know Social Media Marketing is Digital Marketing? Yes, Social Media Marketing is a type of Digital Marketing and It’s used to promote your brand and offerings to your valuable customers. It’s much more than a daily random post on your business account.

If you want to promote your business on Social Media, you need to create a business account, maintain and optimize it.  Create a calendar for your account, it makes your account consistent and well-managed because in the calendar you’ll keep records like What will you post? When will you post? At what time will you post? You can post graphics , Reel or Stories. It’s over to you.

Why should I select Social Media Marketing?

Social Media Marketing has lots of perks but one of the biggest advantages is its popularity which makes it a potent tool. That’s why you should indulge in Social Media Marketing. Lets shed light on the benefits of Social Media Marketing.

1. Increase Brand Awareness: If you want to look different from your competitors then Social Media Marketing is good for your branding, you can show your customers why you are different?
2. Drive Traffic: If you add a link to your website in your social media post, it will drive users to your site, and this approach can help convert visitors into customers.
3. Generate Leads: Certain features like call-to-action buttons, direct messages, and Facebook and Instagram shops can generate leads. You can leverage these features to convert them into full-time customers.

These are just a few benefits we’ve discussed, but Social Media Marketing offers many more. Because of these advantages, many brands prefer Social Media Marketing for their promotion.

Here are the top social media platforms:

1. Facebook : Facebook is a smart choice for any business, you can use it to generate leads and increase sales. It can boost brand awareness. Facebook is an effective platform for social media marketing.
2. Instagram: Instagram emerged as a big social media marketing platform for business over time, it is offering reels, stories and shops, businesses using them to show their products or services to customers.
3. LinkedIn: If you are a B2B business then LinkedIn is for you because LinkedIn is a business networking platform with which you can post job openings and connect to your employers. 
4. Twitter : Twitter’s post is called “Tweets” and it can contain 280 characters, moreover twitter is used for brand awareness and you can look for information topics related to your businesses. 
5. YouTube: YouTube is a Streaming Social Media Platform and second largest search engine after Google. If your brand has an ability to create meaningful content then YouTube is for you. YouTube is the best platform if you want to provide information about your service and products.

Conclusion 

We have gone through What is Social Media Marketing , why  we should select it for a business, but we should not forget that social media marketing can not make you a brand and cannot generate business overnight, it is long run management practice if you want fruitful results. We need persistence and consistency for Social Media Marketing.