The marketing landscape has been changing prominently from traditional marketing to digital marketing. If we contemplate the difference between traditional marketing & digital marketing, the changes are in approaches, we have changed platforms, advertisements, consumer engagements and so forth.
Let’s connect the dots to understand the difference at a granular level.
What is traditional marketing?
Traditional Marketing is an advertising tactic that uses offline channels and physical mediums to reach & engage with the targeted audience. Traditional Marketing channels are newspaper, television, radio, direct mail, billboards etc. it reaches local and national audiences and it’s an expensive way of marketing your business.
Type of Traditional Marketing:
- Television Ads : Small videos clips that are broadcast on TV channels during breaks & intervals. They are designed in a way that can capture the attention of the viewers and persuade them to buy products & services.
- Radio Commercial: The advertisements on radio are audio messages that are aired during programmes.
- Billboards: These are boards that palace on roads & outside of the building. Images & text are used to spread awareness and messages among the people.
- Newspaper & Magazines : Newspapers & Magazines are printed materials that are used for all niches and purposes.
- Direct Mail: They are widely used in business to share personalized mail to customers & clients. Moreover mail is used to generate leads.
What is Digital Marketing?
Digital Marketing is an online marketing that prompts brands, products & services over the internet, nowadays all connected with each other over the internet, we are using different platforms like facebook, instagram, youtube, & twitter so on, these are channels that used to promote business online & these platforms are the part of digital marketing.
Type of Digital Marketing:
- Social Media Marketing: Social Media platforms like facebook, instagram, twitter , youtube etc are used for social media marketing, regular posting of relevant content play a crucial role, it builds trust and awareness for the brands.
- Email Marketing: Email Marketing used to send electronic mails to its customers to share the updates about the products, offers , and benefits.
- Search Engine Optimization: SEO or Search Engine Optimization is used to improve and ranking on search engines. It involves content optimization of the website.
- Content Marketing: This strategy is used for content creation and distribution of valuable content on different niches.
Conclusion:
We have seen the difference between traditional and digital marketing. Both marketing have it’s pros & cons , however we can use both marketing as per our business needs. You can choose your marketing strategies that can build trust and generate revenue.
