SEO stands for Search Engine Optimization, SEO experts optimize Web Pages, Websites and contents for the purpose of ranking higher in search Engines, Like Google. The high rank is crucial for traffic, the higher the website is listed, the more people will see it.
How Do Search Engines Work?
Search Engines Work through three primary functions:
Ranking: Ranking refers to a webpage’s position in search engines’ organic search results for search query.
Crawling : In the context of SEO, crawling is the process in which search engine bots (Spiders) systematically discover content on a website.
Indexing: Indexing is the process of gathering information with the purpose of building an index of the pages or other data. This index is formed by the produced pages and their corresponding keywords, which allows for easier searching and filtering of information.
Why is SEO important?
SEO is important for your organic visibility on search engine results pages and it gets free targeted traffic. Search Engines serve billions of users per day and if you want to get high traffic on your website, for this your website should need to appear in the top position of the related searches.
According to studies, 70% of visitors of search engines click on top 5 suggestions in the search engine results pages.
SEO also important for other reasons like:
- SEO can put you ahead of the competitors, if two websites are selling the same thing, the SEO optimized website is more likely to have more customers and make more sales.
- SEO improves the user experience and usability of a website.
- Users trust search engines, and having a presence in the top position for the keywords the user is searching increases the website’s trust.
Type of SEO
SEO has many rules and processes for this SEO grouped into 3 main types: Technical SEO, on-page SEO, and off-page SEO.
- Technical SEO : Technical SEO is a process of ensuring that a website meets technical aspects of modern search engines. Technical SEO include Crawling, Indexing, Website Speed and it’s architecture. Technical SEO plays an important role in ranking , if it is messed up it would affect your ranking. Pages of the website should be secure, mobile optimized and fast loading content.
- Off-page SEO : Off-page SEO refers to improving organic website rankings on search engines, this off-page includes link building, guest posting and social media marketing. Off-page SEO factors like backlinks , reviews & recommendation help search engines to see your site as reputable.
- On-page SEO: On-page SEO is a type of Search Engine Optimization that uses on site optimizations to improve ranking of pages on search engines. On-page SEO has some crucial factors like content optimization , use of keywords throughout the website, speed of the pages, mobile optimizations and many more.
Conclusion
SEO is really crucial for your website visibility on Search Engines. It is organic growth of the website that builds your reputation if you will appear at the first page of the website.
Likewise, SEO is a slow process, it would take time, you cannot rank at first of the search engines overnight, it will take.
