As a business person, ethical digital marketing should be in our blood. We have to embrace the ethics of Digital Marketing.
This blog delves into ethics in digital marketing that helps us to build trust.
Let’s see some principles:
- Transparency: Transparency is about openness & honesty. Always be open with your customer about their data that you would use and protect it. Transparency builds trust and it will take years. So it is not a choice, it is a necessity.
- Privacy & Data Protection: Protection & privacy of data is a prominent concern of digital marketing. We handle sensitive data of customers on a daily basis, so this is our responsibility to safeguard the data of customers and keep them secure.
- Honest Advertising: When selling products or services online it is essential to be as truthful as possible. Any promise that is made regarding product or service should be fully backed. The company should take full responsibility for any failures to meet claims.
- Respect for Audience: Treating consumers as an individual rather than mere target. Understand their needs, preference and pain points and create meaningful campaigns that address their aspects. Prioritizing the audience’s interest and providing valuable content that enhances their lives.
As a responsible marketer this is our duty to keep the audience secure & private and sell genuine services rather than fake services.
We are following the principles of digital marketing and building trust.
